Kumitair

For our end-of-year assignment in 2022, we were given the brief to create a conceptual branding for a themed airline. I chose to create an airline by & for karateka. I created a custom modular display font & illustrations based off the explosive, yet also fluid & elegant motions of karate. The colour pallet in the branding is built up of the colours used in belt progressions within karate. Due to the use of minimalist shapes & the modular nature of the branding, new illustrations and graphic elements can easily be added to further enrich the branding whenever necessary.